MERKE is the customer brand of Merkentile Apparel LLC. This Privacy Policy applies to the information handled through merkentile.com and the MERKE First Access form. It does not replace the privacy notices of services that operate their own properties, including Shopify checkout.
Information we receive.
We keep the information collected on this site limited to what is needed to operate it. When you choose to join First Access, we receive the email address you submit. Our website infrastructure also necessarily processes basic technical information such as device, browser, request, and security-log data while delivering the site.
When you continue to checkout, you leave the MERKE website flow for Shopify. Shopify processes checkout, payment, shipping, tax, and order information under its own notices and settings. MERKE does not receive or store complete payment-card numbers through merkentile.com.
How we use it.
We use First Access email addresses to maintain the MERKE list and, when communications are sent, to share collection, access, Archive, and future-edition updates. We may also use technical information to operate, protect, and improve the website; prevent misuse; and meet applicable legal obligations.
We do not use the First Access form to collect sensitive personal information. Please do not send sensitive information through an email-address field.
Your choices.
You may choose not to submit an email address; the main site remains available without joining First Access. If MERKE sends a First Access message, it will provide an unsubscribe option where required. You may also request access to, correction of, or deletion of a First Access email record using the contact details included in MERKE correspondence or relevant order support communication.
Some privacy rights vary by location. We will consider requests in accordance with applicable law and may need to verify a request before acting on it.
Security and retention.
We use reasonable technical and organizational measures designed to protect information held through the website. No online system can guarantee absolute security.
We retain a First Access email address for as long as it is needed for the list, until you unsubscribe or request deletion where applicable, or as otherwise required for legitimate operational or legal reasons. Checkout and order information are retained according to the applicable Shopify settings, payment requirements, and legal obligations.
Policy changes.
We may update this policy as the MERKE site, collection access, or legal requirements change. The date above identifies the most recent revision. Material changes will be reflected on this page before or when they take effect, as applicable.
For the terms governing use of this site, see the MERKE Terms & Conditions.